In 2025 we had the opportunity to jump in with the team at Purpose Digital to create the brand identity and a custom Squarespace website for Soda Bar & Restaurant in Glenelg, Adelaide.

Sitting on top of a brand new luxury hotel, the brief was all about balance and tackling the challenge of marketing high-end food and drink in a suburb well-known for its laid-back and beachy charm.

The result is a brand that feels quintessentially Glenelg, just elevated. Yellow and gold colours (a cheeky nod to the local footy team), playful imagery, bold type, and a polished social media presence all work together to bring something fresh and new to the area.